Curly Wurly (pack of 5)

Curly Wurly Stuff and Nonsense!

The Curly Wurly is a timeless classic of British confectionery that’s adored by young kids, nostalgic pensioners and everyone in between. If a friend ever tells you they don’t like Curly Wurlys, we recommend smiling politely and then running away, as anyone who talks such ridiculous nonsense simply can’t be trusted.

We don’t need to remind you what a Curly Wurly looks like, as we’ve all munched our fair share of the intertwined strings of chocolate-coated caramel over the years. Perhaps its most distinctive feature is the fact that it’s full of holes, which are there by design.

Similar to socks, the Curly Wurly bar is one of the few things in life that you actually want to find holes in, providing they’re in the right places. If you bought a Curly Wurly that was devoid of holes you’d be absolutely livid, and rightly so. After all, it’s these gaps that make a Curly Wurly so curly and, to a certain extent, so wonderfully wurly. Without the holes it would just be some flat bar of chewiness which, despite still being delicious, would bear none of the character that makes this snack-time favourite so enjoyable.
 

Curly Wurly: A twisted history

Back in 1970, a chap called David John Parfitt was a research confectioner at the Cadbury factory (best job ever). Having finished off another mouth-watering project, he had some toffee left over and decided to play around with it, as you do. What resulted was the Curly Wurly that we know and love today, which recently celebrated fifty years of being the twistiest chocolate bar around.
Good old Parfitt’s creation proved a big hit across the UK and has also been sold in many other countries around the world. Sadly it was discontinued in America quite a while ago, but it remains as popular as ever with British consumers and shows no sign of disappearing from sweet aisle shelves anytime soon.
 

Home of the Curly Wurly

Remember that factory we mentioned? It was set up by George Cadbury (a son of founder John Cadbury) back in 1879, four miles south of Birmingham. The village it was based in is called Bournville, a pleasant little place designed by the Cadbury family specifically for its employees. The aim was for one-tenth of the estate to be used as parks, recreation grounds and open space, which resulted in it becoming known as “the factory in the garden”. (The Bournville chocolate bar, released in 1908, is named after the village.) To this day, the Bournville site employs almost 1,000 people and every new chocolate product created by Cadbury begins its journey right there.

But anyway, back to the factory. These headquarters were later converted into apartments, with many of the building’s original features incorporated into the design. In 2020, one of the single-bedroom properties entered the market for £145,000 and the key marketing message was the opportunity to live where the Curly Wurly was invented. Whoever lives there now has an excellent ice breaker when hosting parties, which we hope include plenty of hors d’oeuvres shaped like swirly ladders.
 
Keep a Curly Wurly in your truncheon pocket
When we think of this particular chocolate bar, we can’t help but remember The Thin Blue Line. It was a sitcom set in a police station that aired between 1995 and 1996 (showing our age here), written by Ben Elton and starring Rowan Atkinson as the long-suffering Inspector Fowler.

One of the station’s officers was Constable Kevin Goody (played by James Dreyfus), a young man whose dizziness and lack of intelligence made him both a terrible police officer and possibly the show’s most-loved character. If there was ever a catchphrase associated with The Thin Blue Line, it must surely have been “Don’t bend my Curly Wurly please”, as the hapless constable always had one hidden on his person, namely in his truncheon pocket.

Curly Wurly Facts:

Curly Wurly is a popular British chocolate bar made by Cadbury. It was first introduced in the 1970s and has since become a beloved treat among chocolate enthusiasts in the UK and beyond.

The Curly Wurly is known for its distinctive shape and texture. It consists of a thin, wavy strip of soft, caramel-flavored toffee coated in thick, creamy chocolate. The toffee is made from a mixture of sugar, corn syrup, and milk, which is cooked and stretched to create the wavy, curly shape. The chocolate coating is typically made from a blend of cocoa butter, cocoa solids, and milk solids, which give it a smooth, creamy texture and rich, chocolatey flavor.

One of the unique features of the Curly Wurly is its flexible, bendable texture. The toffee is soft and pliable, allowing it to be easily bent and twisted into different shapes. This makes it a fun and interactive treat that can be enjoyed by people of all ages.

In addition to its interesting shape and texture, the Curly Wurly is also known for its flavor. The combination of sweet, caramel-flavored toffee and rich, chocolatey coating creates a perfectly balanced and indulgent taste experience. The toffee adds a smooth, creamy sweetness to the chocolate, while the chocolate adds depth and complexity to the overall flavor.

The Curly Wurly has undergone a few changes over the years, including the size and packaging of the bar. Originally, the Curly Wurly was available in a larger size, but in recent years it has been made available in a smaller size as well. It is typically sold in a brightly colored wrapper featuring the Cadbury logo and the words "Curly Wurly" written in bold, playful font.

Despite its popularity, the Curly Wurly has faced some controversy in recent years. In 2013, Cadbury announced that it would be reducing the size of the Curly Wurly, as well as several other chocolate bars, in an effort to reduce the overall calorie content of its products. This decision was met with backlash from fans of the bar, who argued that the smaller size was not worth the same price as the original. In response, Cadbury argued that the reduced size was still a generous portion and that the change was necessary in order to meet evolving consumer preferences and health concerns.

Despite this controversy, the Curly Wurly remains a beloved and iconic chocolate bar in the UK and beyond. Its unique shape, creamy texture, and rich, indulgent flavor have made it a favorite among chocolate lovers for decades. Whether you're looking for a sweet treat to satisfy your cravings or just want to relive a bit of nostalgia, the Curly Wurly is a chocolate bar that is sure to please. 
Share a Curly Wurly selfie!
We love seeing our customers enjoying our retro sweets. Make sure to take a Curly Wurly selfie and post it to our Facebook page
 

Curly Wurly FAQs

Is a Curly Wurly toffee or caramel?

A Curly Wurly is a caramel bar that is made by Cadbury. It consists of a soft, chewy caramel that is covered in a layer of milk chocolate. 
Unlike toffee, which is typically hard and crunchy, a Curly Wurly is soft and flexible, making it a unique and enjoyable confectionery treat.

Which country is Curly Wurly from?

Curly Wurly is a confectionery item that was first introduced by Cadbury in the United Kingdom in the 1970s. It is a popular confectionery item in the UK and is also available in some other countries, including Australia, Canada, and South Africa. Although it was first introduced in the UK, Curly Wurlys have since become a well-known confectionery item around the world and are enjoyed by people of all ages.

Are Curly Wurlys only available in the UK?

Curly Wurlys are also available in some other countries, including Australia, Canada, and South Africa. In these countries, Curly Wurlys are often sold under different brand names and may have slightly different packaging, but the product itself is generally the same.

What’s in a Curly Wurly bar?

A Curly Wurly bar is made up of a chewy caramel center that is covered in a layer of milk chocolate. 
The caramel center is made using sugar, glucose syrup, and oil, which gives it its distinctive chewy texture. The chocolate coating is made using Cadbury's signature milk chocolate, which is made using a blend of cocoa solids, milk solids, and sugar. 
They create a unique and delicious taste that has made Curly Wurlys a popular confectionery item in the UK and beyond.

What does a Curly Wurly taste like?

A Curly Wurly has a soft, chewy texture with a sweet caramel flavor and a creamy milk chocolate coating. The caramel center has a rich, sweet taste that is complemented by the smooth, creamy milk chocolate. The combination of the two creates a unique and delicious taste that is both sweet and indulgent. 
Curly Wurlys are a great snack for those who have a sweet tooth, as they provide a satisfying burst of sweetness in every bite.

What's the difference between a Chomp and a Curly Wurly?

A Chomp is another confectionery product made by Cadbury that is similar to a Curly Wurly. Like a Curly Wurly, a Chomp is coated in milk chocolate, but instead of a chewy caramel center, it has a nougat center. 
Nougat is a sweet, chewy confection that is made using sugar, honey, and nuts. The combination of the creamy milk chocolate and the soft, chewy nougat center creates a different taste experience to that of a Curly Wurly, but both are popular snacks in their own right. 
Ultimately, the main difference between a Chomp and a Curly Wurly is the type of center that they have.. Both confectionery items are known for their delicious taste and creamy milk chocolate coating.

Is Curly Wurly fudge?

No, a Curly Wurly is not fudge either! Fudge is a type of confectionery that is made by boiling sugar, butter, and milk until it forms a smooth, creamy mixture. It is then poured into a pan to cool and set, and is often cut into squares or other shapes.
A Curly Wurly, on the other hand, is a caramel bar that is coated in milk chocolate.
While both confectionery items are sweet and indulgent, they have a different texture and flavor, and are made using different ingredients and methods.